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TBC - Performance Engineered Prospecting
This unique and innovative approach to providing mailer-specific marketing lists can connect marketers with prospects that recently have, and continue to show an interest in their type of products and services via a broad range of media and channels.
A constant feed of prospects, transaction, lifestyle data and trigger events stream regularly (some as frequent as daily) from direct mail buyers and responders, internet transactions, retail purchases, public records, paper and online surveys are matched to direct mail active households enhanced with industry leading demographic, lifestyle and model data.
The PEP process identifies the highest quality prospects by blending and scoring information essential for each target marketer’s objective and can provide both mailer and offer specific private prospecting pools from the multi-hits of purchase, activity, interest, search and inquiries.
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