THE BUSINESS CONNECTION
The Business Connection (TBC) is a multi-sourced, multi-channel resource that provides B2B marketers an array of data marketing solutions that includes targeted prospecting lists, database marketing services and analytical tools designed to complement the complex marketing mix necessary to successful client acquisition efforts and customer retention initiatives.

TBC - New Business Stages
over 8 million 0-48 month new businesses
Provides marketers the opportune time during the life cycle of new businesses to present their specific product or service

TBC - Business Basics Databases
over 50 million business contacts at 18 million companies
The most popular B2B markets are represented through a segmentation process that utilizes Industry, Company Size, Sales Volume, Job Title and Function of key decision makers and various trend and response estimators.  Leading compiled sources are incorporated into segments based on an evaluation of inherent strengths and weaknesses relevant to the particular segment.

TBC - Licensed Professionals
over 17 million verified licensees
17 million professionals, tradesmen and specialists in over 100 license categories from government sources, associations and memberships

TBC - Performance Engineered Prospecting
Proprietary processes designed to identify and score most viable candidates for target marketers utilizing best of breed data sources and proven analytic methodologies.